New Balance on Track to Hit $5 Billion in Revenue

The transcript discusses the company's growth, with a 35% increase over the previous year and plans to reach $5 billion in revenue. It highlights the revenue distribution between the US and international markets, noting the maturity of the brand in different regions. The company has shifted to a direct-to-consumer strategy, gaining more consumer insights and implementing Agile methodologies. The impact of COVID-19, particularly the Delta variant, on global operations and supply chains is also addressed, with a focus on the company's response and adaptation strategies.

What percentage of the company's revenue comes from international markets?

• 50%

• 75%

• 35%

• 65%

How has the company benefited from its direct-to-consumer strategy?

• Higher dependency on retailers

• Reduced product variety

• Closer connection to consumers

• Increased production costs

What organizational change has the company implemented to support its new strategy?

• Increased marketing budget

• Agile work methodology

• Expanded retail partnerships

• Outsourced customer service

What recent policy did the company establish regarding mask-wearing?

• Mandatory masks for all employees

• Optional masks with vaccine documentation

• No masks allowed

• Masks only in international locations

What is the company's main concern regarding its supply chain in Asia?

• Increased tariffs

• Factory shutdowns due to COVID-19

• Lack of raw materials

• High transportation costs