Always hire for attitude

The video discusses the experience of working with Synesthesia, a social media monitoring company relocating from France to the UK. It highlights the challenges of hiring for new roles in a nascent industry and emphasizes the importance of identifying core skills like analytics and report writing. The speaker advocates for hiring based on attitude, valuing curiosity, willingness to learn, and problem-solving abilities over specific skills. This approach is said to improve work-life balance and ease day-to-day operations.

What was the primary reason Synesthesia needed to hire many people quickly?

• To improve customer service

• To launch a new product

• To support their expansion to the UK

• To replace existing staff

What was a major challenge in hiring for Synesthesia in the UK?

• Lack of office space

• Competition from other companies

• High salary demands

• Scarcity of experienced social media monitors

Which core skills were identified as necessary for the new roles at Synesthesia?

• Design and creativity

• Customer service and support

• Analytics and report writing

• Marketing and sales

What type of individuals did Synesthesia prioritize in their hiring process?

• Those with extensive experience

• Individuals with high academic qualifications

• People with a willingness to learn and adapt

• Candidates with strong leadership skills

How does hiring for attitude benefit the workplace according to the speaker?

• It reduces training costs

• It improves work-life balance and daily operations

• It increases employee turnover

• It enhances company reputation