Gurley: Uber, Didi Deal Win for Both Companies

Gurley: Uber, Didi Deal Win for Both Companies

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Uber's strategic shift in China, highlighting its focus on the Chinese market and the potential for growth due to low car ownership. It details Uber's partnership with DD, where Uber holds a 20% stake, and the implications for both companies. The challenges Uber faced in achieving profitability in China due to fierce competition are explored. Finally, the video examines Uber's hyper-local strategies in different markets, emphasizing the need for tailored approaches to succeed globally.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main reasons Uber was interested in the Chinese market?

High car ownership rates

Low population density

Potential to be the largest ridesharing market

Lack of competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How will Uber be involved with Didi after the deal?

Uber will take over Didi's operations

Uber will actively manage Didi

Uber will be a minority shareholder

Uber will have no involvement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why was it challenging for Uber to become profitable in China?

Strict government regulations

Fierce competition and capital availability

High operational costs

Lack of demand for ridesharing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What approach does Uber take when launching in different markets?

A standardized global strategy

A hyper-local focus

A focus on luxury services

A one-size-fits-all model

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is necessary for serving consumer interests in the long term, according to the transcript?

High market share

Profitability

Low prices

Rapid expansion