NYU's Galloway: AT&T-Time Warner 'Would Be a Juggernaut'

The transcript discusses Verizon's acquisition of Yahoo and the potential merger between AT&T and Time Warner. It highlights the shift in media consumption by millennials, emphasizing the need for outstanding content and mobile distribution. The role of game theory in media strategy is explored, along with financial considerations such as debt. The impact of large media companies like Facebook and Alphabet on the market is also discussed. Finally, Verizon's challenges with the Yahoo acquisition are addressed.

What is the primary reason millennials are interested in media mergers like Verizon and Yahoo?

• They are interested in traditional media.

• They prefer nonlinear content consumption.

• They want more advertising.

• They want to increase their data usage.

What is a significant financial concern for the AT&T and Time Warner merger?

• Competition from Yahoo.

• High advertising costs.

• Low debt rating of AT&T.

• Lack of interest from shareholders.

Which companies are mentioned as dominating the media landscape, posing challenges to others?

• Verizon and Yahoo

• Time Warner and Yahoo

• Facebook and Alphabet

• AT&T and Time Warner

How does Verizon plan to handle the challenges with Yahoo?

• By increasing advertising.

• By merging with Facebook.

• By selling Yahoo.

• By seeking a billion-dollar discount.

What is the potential consequence for Verizon if they mishandle the Yahoo situation?

• They will gain more market share.

• They will look foolish and face another error.

• They will dominate the media landscape.

• They will increase their stock value.