McDonald’s Wants to Know Your Order Before You Do

McDonald’s Wants to Know Your Order Before You Do

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the evolution of McDonald's from a simple fast food menu to a tech-driven giant. It highlights the company's initial success, challenges faced in 2013, and the strategic changes implemented by CEO Steve Easterbrook. The focus is on technological advancements like app-based orders, license plate scanning, and personalized menus, aiming to enhance customer experience and drive growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in the rise of the modern fast food industry?

The expansion into international markets

The introduction of a diverse menu

The focus on gourmet ingredients

The use of a custom assembly line

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant event occurred at McDonald's in 2013?

The introduction of a new mascot

The launch of a new menu item

A stagnation in earnings

The opening of its first international store

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who became the CEO of McDonald's in 2015 to drive technological change?

Steve Easterbrook

Ronald McDonald

James Skinner

Ray Kroc

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does McDonald's app enhance the customer experience?

By suggesting new menu items

By providing nutritional information

By preparing orders automatically when customers are nearby

By offering exclusive discounts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technology is McDonald's testing to personalize drive-through orders?

Facial recognition

Voice command systems

License plate scanning

Biometric authentication