What was a key factor in the rise of the modern fast food industry?
McDonald’s Wants to Know Your Order Before You Do

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The expansion into international markets
The introduction of a diverse menu
The focus on gourmet ingredients
The use of a custom assembly line
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What significant event occurred at McDonald's in 2013?
The introduction of a new mascot
The launch of a new menu item
A stagnation in earnings
The opening of its first international store
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who became the CEO of McDonald's in 2015 to drive technological change?
Steve Easterbrook
Ronald McDonald
James Skinner
Ray Kroc
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does McDonald's app enhance the customer experience?
By suggesting new menu items
By providing nutritional information
By preparing orders automatically when customers are nearby
By offering exclusive discounts
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What technology is McDonald's testing to personalize drive-through orders?
Facial recognition
Voice command systems
License plate scanning
Biometric authentication
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