Vivian Guo, CEIBS Assistant Professor of Strategy, on the Importance of Corporate Language

The video discusses the challenges companies face in communicating with investors during uncertain times, emphasizing the importance of language and tone. Vivian Gua, a strategy professor, shares insights on how companies can maintain confidence and certainty in their messaging. The discussion also touches on the use of vague language and the balance of directness, with Elon Musk as an example. The key takeaway is the need for clear guidance to reassure stakeholders.

What is a key challenge for companies when communicating with investors during uncertain times?

• Striking an optimistic and hopeful tone

• Reducing the number of employees

• Avoiding any form of communication

• Providing accurate financial numbers

Why is language particularly important for companies during a pandemic?

• Because numbers are less impressive

• To avoid legal issues

• To increase sales

• To reduce operational costs

What is a common tendency of companies during uncertain times?

• To increase marketing efforts

• To provide detailed plans

• To hire more employees

• To use vague language

What is a suggested strategy for companies when they cannot deliver impressive numbers?

• To expand into new markets

• To provide verbal certainty

• To remain silent

• To focus on cost-cutting

What is a potential issue with being too direct in communication, as exemplified by Elon Musk?

• It may cause confusion among employees

• It might not align with the company's strategy

• It can create instability in investor perception

• It can lead to legal problems