Cold Coffee Craze Hits the U.S.

The video discusses the growth potential of the cold coffee market, highlighting partnerships like Starbucks and Pepsi. It explores market challenges, such as distribution and retailer relationships, and anticipates consolidation. The impact of FDA regulations on sugar content is considered, alongside consumer trends favoring health-conscious choices. The future of major beverage companies like Coke, Pepsi, and Dr Pepper is examined, with a focus on their strategies in both carbonated and non-carbonated sectors.

What is the projected market value of the cold coffee industry by 2020?

• $3.6 billion

• $4.2 billion

• $1.5 billion

• $2.4 billion

Which major companies are mentioned as having partnerships in the cold coffee market?

• Coca Cola and Nestle

• Starbucks and Pepsi

• Doctor Pepper and Red Bull

• Pepsi and Monster

What is considered the biggest barrier to entry in the cold coffee market?

• High production costs

• Limited advertising budgets

• Lack of consumer interest

• Distribution and retailer relationships

What new regulation is expected to impact the beverage industry?

• Requirement to report added sugars

• Ban on artificial sweeteners

• Restriction on caffeine content

• Mandatory calorie reduction

Which companies are expected to continue dominating the carbonated beverage market?

• Nestle and Red Bull

• Monster and Snapple

• Starbucks and Doctor Pepper

• Coca Cola and Pepsi