Arborlight

The video tutorial discusses a project aimed at improving light bulb technology by leveraging advances in display technology. The team, based in a university incubator, includes experienced professionals like John Maple and Norm Rapinoe. They focus on translating display materials into solid-state lighting for disruptive innovation. The video highlights the importance of customer discovery and the challenges faced in understanding market needs. It also emphasizes the learning journey of acquiring business skills and the realization that product development must address customer problems.

What is the primary goal of the team working on the light bulb project?

• To create a new type of display technology

• To develop a new university incubator facility

• To improve energy conversion products

• To integrate best practices from display backlighting into solid-state lighting

Who is John Maple in the context of the project?

• An experienced executive in energy conversion products

• A university professor teaching business skills

• The Principal Investigator and entrepreneurial lead

• A customer providing feedback on the product

What was a key realization for the team during the customer discovery process?

• That customer feedback was unnecessary

• That they needed to focus solely on product development

• That their initial product was perfect as it was

• That they had to explore new areas and gather important information

What did the team learn about selling a product?

• It is just like making it in a lab and duplicating it

• It requires understanding and solving customer problems

• It is unnecessary if the product is good enough

• It can be done without any customer interaction

What was the personal growth experience of the team members?

• They discovered that marketing is more important than product development

• They found that making a product is the only step needed

• They realized the importance of customer discovery and solving real problems

• They learned that business skills are not important