MoviePass Ending Its 30 Tickets For the Price of One Deal? | THR News

MoviePass, known for its $9.95 monthly subscription offering a movie ticket per day, has reduced its package to four tickets a month since April 13th. This new offering includes iHeartRadio access and is temporary. CEO Mitch Lowe expressed uncertainty about returning to the original model, citing profitability challenges. Despite previous bundled promotions, the current change may impact only 12% of users, as most see fewer than two movies monthly. MoviePass aims to be profitable through deals and data sales, but faces difficulties if it continues offering 30 tickets a month. Lowe emphasizes trying new promotions without deadlines.

What change did MoviePass make to its subscription service in April?

• Reduced the offering to four tickets a month

• Increased the price to $19.95 a month

• Offered unlimited streaming of movies

• Included free popcorn with every ticket

What additional service is included in the new MoviePass offering?

• Amazon Prime Video

• Spotify Premium

• Netflix Subscription

• iHeartRadio All Access

What did CEO Mitch Lowe express uncertainty about?

• The return of the daily ticket model

• The introduction of a loyalty program

• The launch of a new streaming service

• The partnership with major studios

What percentage of MoviePass subscribers watch fewer than two movies per month?

• 25%

• 88%

• 50%

• 12%

Which strategy is NOT mentioned as a way for MoviePass to achieve profitability?

• Selling user data

• Offering restaurant coupons

• Launching a new app

• Striking deals for ticket kickbacks