Dish to Unveil $20-a-Month Streaming-TV Service

The video discusses the shift in the media industry as companies like Disney and Dish move towards direct-to-consumer models, challenging traditional cable bundles. ESPN's role as a key driver in this transition is highlighted, emphasizing its brand power beyond cable. The video also explores the strategic decisions media companies face in balancing traditional bundles with new internet-based offerings, ensuring they maintain pricing control and adapt to consumer preferences for mobile and online content.

What is the main reason for media companies considering a shift from traditional cable bundles to direct-to-consumer models?

• To meet consumer demand for cheaper, smaller packages

• To eliminate competition from satellite companies

• To reduce operational costs

• To increase the number of channels offered

Why is ESPN considered more than just a cable channel by Disney?

• It is treated as a brand with multiple channels and digital properties

• It is available in multiple languages

• It has the highest number of viewers

• It is the oldest sports channel

What is a key factor driving consumer demand for sports content?

• High ratings of sports events

• Free access to sports channels

• Availability of sports content on mobile devices

• Exclusive broadcasting rights

What challenge do media companies face when transitioning to digital platforms?

• Reducing the number of digital platforms

• Eliminating traditional TV channels

• Increasing the number of cable subscribers

• Maintaining pricing control while offering content online

What lesson should media companies learn from the music industry when transitioning to digital?

• To reduce the number of available channels

• To offer free content to attract users

• To maintain control over pricing and distribution

• To focus solely on mobile platforms