Bloggers Spur Estee Lauder's Sales in China

The video discusses the rise of Chinese millennials as influential beauty bloggers who are shaping the cosmetics market. These influencers are paid by brands to promote products through blogs and social media, creating a massive market in China. The Chinese cosmetics market is rapidly growing, with China being the third largest market globally. Brands like L'Oreal dominate due to effective marketing strategies. Korean culture also plays a significant role in influencing young Chinese consumers through popular TV dramas.

What role do fashion bloggers play in the Chinese beauty market?

• They organize beauty contests.

• They create their own cosmetic brands.

• They work as sales representatives for cosmetic companies.

• They promote cosmetics by sharing their lifestyles online.

According to Euromonitor, where does China rank in the global cosmetics market?

• Second

• First

• Fourth

• Third

What is a key factor driving the growth of the Chinese cosmetics market?

• Government subsidies

• Limited product availability

• Peer recommendations

• High import taxes

Which brand holds a significant market share in the Chinese cosmetics market?

• L'Oreal

• Maybelline

• Revlon

• Estee Lauder

How have Korean cultural exports influenced the Chinese cosmetics market?

• By limiting the market growth

• By introducing new beauty standards

• By increasing the demand for Korean products

• By reducing the popularity of local brands