NHL Commissioner Wants to Grow Hockey Globally

The video features an interview with NHL Commissioner Gary Bettman discussing the league's stance on player participation in the 2018 Olympics, the NHL's global growth ambitions, particularly in Asia, and the role of technology and video games in engaging younger audiences. Bettman highlights the challenges of Olympic participation, the league's focus on North America, and the potential of digital platforms to expand the NHL's reach.

What is the main reason for the NHL's hesitation to participate in the 2018 Olympics?

• Disruption to the NHL season

• Lack of interest from players

• Weather conditions in Korea

• Financial constraints

What is the NHL's primary focus when it comes to expanding its presence?

• Growing the game worldwide

• Increasing ticket prices

• Reducing the number of teams

• Focusing solely on North America

Why does the NHL find it challenging to promote its players during the Olympics?

• High travel costs

• Lack of broadcasting rights

• Limited fan base in Asia

• Players' lack of interest

What demographic characteristics are associated with hockey fans?

• Primarily female

• Mostly from rural areas

• Affluent and tech-savvy

• Older and less educated

How is the NHL leveraging technology to engage younger audiences?

• By focusing on traditional media

• By reducing game times

• Through video games and social media

• By offering free tickets