Amazon Calls Cyber Monday Biggest Shopping Day in Company History

Amazon Calls Cyber Monday Biggest Shopping Day in Company History

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Amazon's press release about holiday sales, highlighting the lack of specific data and the company's focus on promoting its own products like Echo and Ring devices. The term 'Turkey Five' is introduced, referring to the shopping period from Thanksgiving to Cyber Monday, but is met with skepticism.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main criticism of Amazon's press release regarding holiday shopping trends?

It provides too much detailed information.

It only discusses Cyber Monday sales.

It lacks specific numbers and context.

It focuses on international markets.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which products did Amazon heavily promote during the holiday season?

Smartphones and tablets

ECHO devices and Ring

Laptops and desktops

Televisions and sound systems

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a notable feature of Amazon's holiday marketing strategy?

Avoiding discounts

Focusing on third-party products

Promoting its own products

Reducing advertising efforts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the 'Turkey 5' as mentioned in Amazon's press release?

A Thanksgiving meal deal

A five-day shopping period

A promotional discount code

A new Amazon product line

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did analysts react to the term 'Turkey 5'?

They were enthusiastic.

They were indifferent.

They were skeptical.

They widely accepted it.