Top Mobile App Trends for 2018

The video discusses the 10% growth in global app downloads, highlighting the strength of the mobile app ecosystem in 2018. It examines the increasing time spent on mobile apps, with users in the US spending nearly three hours daily. Despite concerns about excessive usage, mobile apps provide democratized access to technology and information. The video also explores Facebook's dominance in app downloads and the rise of new trends like TikTok. It concludes with a discussion on the influence of Asian markets, particularly China, in the mobile app industry and the potential for international expansion.

What percentage increase in global app downloads was observed over the last year?

• 20%

• 15%

• 10%

• 5%

Which of the following is NOT mentioned as a sector served by mobile apps?

• Travel

• Banking

• Retail

• Healthcare

Which company owns four of the top five most downloaded apps?

• Amazon

• Google

• Facebook

• Apple

What is a key factor that makes certain apps 'sticky' according to the discussion?

• High cost

• Network effect

• Complexity

• Limited access

Which country is highlighted as having the most mobile users?

• India

• Brazil

• United States

• China