Market Analysis

The video tutorial covers market analysis, focusing on customer segmentation, pricing strategies, market size evaluation, customer purchase behavior, and strategic considerations. It emphasizes understanding customer demographics, setting optimal prices, assessing market potential, and identifying strategic advantages in niche markets.

What is the primary goal of customer segmentation in market analysis?

• To expand geographic reach

• To reduce production costs

• To identify and understand target customers

• To increase product prices

How does pricing generally affect the number of customers for a product or service?

• Higher prices attract more customers

• Pricing has no impact on customer numbers

• Lower prices reduce customer interest

• Higher prices generally lead to fewer customers

Why is understanding market size crucial in market analysis?

• To choose a company logo

• To determine the potential return on investment

• To decide on the color of the product

• To set employee salaries

What factor is important when considering the priority of target customers?

• The frequency of product use

• The color of the product

• The size of the product

• The brand name

What is a strategic consideration when entering a niche market?

• Increasing product prices significantly

• Reducing product quality

• Focusing on a largely ignored market

• Ignoring customer feedback