GoPro CEO: 2016 Was a Bit of a Correction Year for Us

The video discusses GoPro's financial results, addressing misconceptions about declining demand. It clarifies that retail sales remain strong, particularly for the Hero 4. The company slowed revenue intentionally to clear inventory for the Hero 5. The 2016 product strategy was corrected by simplifying the lineup. The video also introduces the Karma drone, highlighting its role in the GoPro ecosystem.

What is the common misconception about GoPro's market demand?

• Demand is unpredictable.

• Demand has remained constant.

• Demand has been increasing.

• Demand has been decreasing.

Why did GoPro slow down sales in 2016?

• To clear inventory for new products.

• To increase prices.

• To focus on marketing.

• To reduce production costs.

What was one of the issues GoPro faced in 2016?

• Lack of marketing.

• Too few products.

• Too many products at confusing price points.

• High production costs.

Which GoPro product is described as more than just a drone?

• Karma

• Hero 4

• Hero 5 Session

• Hero 5 Black

What is the price of the Karma drone?

• $199

• $799

• $299

• $399