Psychological Factors Affect Consumer Decisions

The video explores key psychological factors influencing consumer decision making, including needs and motivation, perception, and learning. It highlights how these factors shape consumer choices and the importance for marketers to understand these psychological processes.

What is the basic psychological process that connects needs to consumer decision-making?

• Perception

• Motivation

• Learning

• Experience

How does perception influence consumer decisions?

• It determines the price of a product.

• It affects how consumers view the quality of a product.

• It sets the marketing strategy for a product.

• It changes the availability of a product.

Why might two people have different opinions about the same movie?

• They have different levels of education.

• They have different perceptions.

• They have different incomes.

• They have different ages.

What role does learning play in consumer decision-making?

• It helps consumers remember product prices.

• It influences decisions based on past experiences.

• It determines the color of a product.

• It sets the expiration date of a product.

How do different experiences affect consumer decisions?

• They make consumers choose the cheapest option.

• They result in varied decisions even in similar situations.

• They ensure consumers always choose the same brand.

• They lead to uniform decisions among consumers.