Pernod Ricard CEO Says Jameson Is 'Strong Success'

The transcript discusses the growth of major brands, highlighting successful product releases like Jamison Caskmates and Absolute Lime in the US market. It addresses challenges in the Scotch category, particularly with Xevious Regal and Royal Salute, and outlines strategies to reinvigorate growth, including increased investment in China and partnerships with the American Basketball League.

Which two products were highlighted as successful releases in the US market?

• Royal Salute and Glenlivet

• Jamison Caskmates and Absolute Lime

• Ballantynes and Xevious Regal

• Armor Tell and SHIBAS

What is the main challenge faced by the Scotch category?

• Decreased demand in Europe

• Lack of innovation

• Struggles with super premium blended Scotch

• Decline in the US market

Which brand is growing well globally despite challenges in the Scotch category?

• Xevious Regal

• Absolute Lime

• Royal Salute

• Ballantynes

What strategy is being used to boost SHIBAS in China?

• Launching new flavors

• Collaborating with the American Basketball League

• Partnering with local breweries

• Reducing prices

Why is the partnership with the American Basketball League significant for SHIBAS in China?

• It reduces marketing costs

• It introduces new product lines

• It leverages the popularity of basketball

• It targets young consumers