Consumers Confident Heading Into Holiday Season

Consumers Confident Heading Into Holiday Season

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the disconnect between consumer confidence and retail stock prices, highlighting optimism for the holiday shopping season. It examines the impact of continuous promotions on consumer expectations and retailer margins, emphasizing the need for strategic pricing. The video also explores the competition between e-commerce and in-store shopping, noting efforts to integrate both channels to offer consistent promotions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of retailers during the holiday shopping season?

Promoting their deals and promotions

Enhancing customer service

Increasing stock prices

Expanding store locations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the concept of Black Friday changed in recent years?

It has become more exclusive

It is now less significant due to year-round promotions

It has extended to a month-long event

It focuses more on online sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern for retailers when offering continuous promotions?

Squeezing profit margins

Increasing consumer confidence

Rising stock prices

Decreasing store traffic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do retailers face with the rise of e-commerce?

Higher shipping costs

Decreasing online traffic

Increasing store sizes

Coordinating in-store and online promotions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are retailers addressing the issue of price discrepancies between in-store and online shopping?

Increasing in-store prices

Better integrating promotions across both platforms

Reducing in-store inventory

Offering exclusive online discounts