VOICED: French press to launch joint online venture

The video discusses the decline of printed media due to the rise of digital platforms. In response, eight major French press titles have united to form E Press Premium, a digital platform offering access to major newspapers and weeklies. This initiative aims to compete with US tech giants like Apple and Google by providing a unified digital presence. Challenges with Apple's pricing and data policies are highlighted, emphasizing the need for strategic alliances among French press groups to strengthen their negotiating position. The service is set to launch in early 2011, marking a significant shift in the French media landscape.

What is the main reason for the decline in printed media circulation?

• Increased cost of paper

• Rise of free online magazines and news sites

• Lack of interest in news

• Government regulations

What is the purpose of the E Press Premium initiative?

• To increase the number of printed copies

• To create a joint online presence for major French titles

• To reduce the cost of newspapers

• To eliminate competition among French newspapers

How does the digital newspaper stand benefit readers?

• It offers discounts on printed newspapers

• It delivers newspapers to homes

• It provides access to multiple newspapers on digital devices

• It offers free subscriptions to all newspapers

What challenge does the French press face with platforms like Apple?

• Apple sets the price and controls client data

• Apple offers better content

• Apple has more newspapers

• Apple provides free access to news

Which major French newspaper declined to join the E Press Premium alliance?

• Le Figaro

• Liberation

• Le Monde

• Le Parisien