VOICED: Mandela: icon of freedom, fridge magnet favourite

Nelson Mandela's image is a powerful symbol in South Africa, especially in Soweto, where it is widely used for commercial purposes. Despite being protected by copyright, Mandela's name and image are often exploited for commercial gain. The Mandela Foundation works to prevent unauthorized use, but controlling his legacy, especially online, is challenging. The focus remains on preserving his values and ensuring his legacy endures.

What is the significance of Nelson Mandela's image in South Africa?

• It is a symbol of unity and heritage.

• It is primarily used for political campaigns.

• It is only used for educational purposes.

• It is not widely recognized.

How does the Mandela Foundation respond to unauthorized commercial use of Mandela's name?

• They ignore it.

• They take legal action.

• They set up a new foundation.

• They allow it for charitable purposes.

Which of the following was a case of unauthorized use of Mandela's name?

• A charity event in his honor.

• A local artist painting his portrait.

• A company using his name to sell Viagra.

• A school naming a library after him.

What challenge does the Mandela Foundation face in the digital age?

• Reducing the number of Mandela-related events.

• Promoting Mandela's image globally.

• Controlling online narratives about Mandela.

• Increasing the number of souvenirs.

What is the primary goal of the Mandela Foundation regarding his legacy?

• To create more merchandise with his image.

• To ensure his values and legacy are preserved.

• To increase the commercial value of his image.

• To limit the use of his name to South Africa.