London Lures Top Facebook Executives

Facebook's parent company is relocating key executives to London, including Instagram CEO Adam Mosseri, chief lobbyist Nick Clegg, and chief marketing officer Alex Schultz. This move is driven by both personal reasons and strategic business logic. Facebook aims to increase its revenue in Europe, where it currently earns significantly less per user compared to the US and Canada. The proximity to Brussels may help address regulatory challenges, while London offers cost-effective hiring opportunities for software engineers. Overall, the relocation is part of a broader strategy to enhance Facebook's growth and operational efficiency in Europe.

Why are key Facebook executives moving to London?

• To launch a new product

• To escape US regulations

• To increase Facebook's revenue in Europe

• To enjoy the British culture

What is the average revenue per user for Facebook in Europe compared to the US and Canada?

• $214 in Europe, $69 in the US and Canada

• $150 in Europe, $100 in the US and Canada

• $69 in Europe, $214 in the US and Canada

• $100 in Europe, $150 in the US and Canada

How might Nick Clegg's move to London benefit Facebook?

• By reducing travel time to San Francisco

• By improving relations with Washington DC

• By addressing regulatory challenges in Brussels

• By increasing user numbers in the US

What is a financial advantage of Facebook hiring in London?

• Higher salaries for engineers

• Lower salaries for engineers

• More experienced engineers

• Better working conditions

According to Glassdoor, what is the average base pay for a software engineer in the San Francisco Bay Area?

• £53,000

• $135,000

• £135,000

• $53,000