Ruble Prompts Price Hikes, Sales Halts in Russian Retail

The video discusses how various industries, including luxury brands, IKEA, and the automobile sector, are responding to economic changes and currency fluctuations. Retailers like Cartier and Gucci are increasing prices, while IKEA is halting sales to reassess its pricing strategy. The automobile industry sees a surge in luxury car sales as consumers invest in big-ticket items due to distrust in the ruble. Fast food chains like McDonald's are also adjusting prices to cope with the economic situation.

What strategy is IKEA adopting in response to economic changes?

• Halting sales temporarily

• Increasing prices immediately

• Expanding product range

• Offering discounts

Which luxury brand announced a significant price hike?

• Rolex

• Prada

• Cartier

• Louis Vuitton

Why are companies like McDonald's raising prices?

• To compete with local brands

• Because of currency fluctuations

• Due to increased demand

• To increase profit margins

What trend was observed in the automobile industry despite a tough year?

• Increase in luxury car sales

• Stable sales across all segments

• Shift towards electric vehicles

• Decrease in luxury car sales

Why are consumers purchasing big-ticket items like luxury cars?

• To take advantage of discounts

• To follow market trends

• Due to increased income

• To invest in stable assets