Facebook Testing Button to Let Users `Downvote' Comments

Facebook Testing Button to Let Users `Downvote' Comments

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Facebook's introduction of a downvote feature, inspired by Reddit, to address content quality issues. It highlights Facebook's strategy of adopting successful ideas from other platforms like Snapchat and Reddit. Concerns about trolls and harassment in comments are addressed, with the downvote feature seen as a potential solution. Financial analysis shows user growth slowing but revenue per user increasing, indicating marketers' continued interest. Facebook aims to focus on quality interactions, despite challenges in changing user behavior.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason Facebook was hesitant to introduce a dislike button?

To avoid increasing negativity on the platform

To prevent technical challenges

To maintain user anonymity

To reduce server load

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platform's feature did Facebook successfully replicate with Instagram stories?

LinkedIn

Reddit

Snapchat

Twitter

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons users are spending less time on Facebook, according to the transcript?

Arguments in the comments

High subscription fees

Technical issues

Lack of new features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's revenue per user change despite slower user growth?

It increased

It remained the same

It fluctuated unpredictably

It decreased significantly

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are Facebook's two buzzword phrases of the year mentioned in the transcript?

Security and privacy

Innovation and expansion

Quality interactions and time well spent

User engagement and growth