Marketing - How Many Segments to Target

The video tutorial discusses market segmentation, focusing on three main strategies: niche marketing, targeting multiple segments, and combined segments. Niche marketing involves focusing on a single segment to meet their needs effectively. Targeting multiple segments allows for different strategies to serve various groups, potentially increasing profit. The combined segments approach uses one strategy to target multiple groups, balancing cost and effectiveness. The tutorial emphasizes the importance of considering costs and how well needs are met when deciding on the number of segments to target.

What is the primary focus of niche marketing?

• Targeting a single segment to meet their needs effectively

• Targeting segments based on geographical location

• Targeting all possible segments to maximize reach

• Targeting multiple segments with one strategy

Which strategy involves creating different strategies for different groups?

• Niche marketing

• Multiple segments

• Combined segments

• Geographical segmentation

What is a potential benefit of targeting multiple segments?

• Lower marketing costs

• Increased product variety

• Higher potential profits

• Simplified marketing strategy

What does the combined segments strategy aim to achieve?

• Targeting segments based on age group

• Targeting multiple segments with one strategy

• Targeting one segment with multiple strategies

• Targeting all segments with different strategies

What is a trade-off when using a combined segments strategy?

• Higher costs but better need fulfillment

• Lower costs but less effective need fulfillment

• Higher profits but increased complexity

• Simplified strategy but limited reach