The Secret Sauce Behind Viral Stories That Matter

Upworthy, founded in 2012 in New York, aims to share socially charged stories with engaging headlines and visuals. The site attracts millions of visitors monthly, largely through mobile devices, by focusing on compelling content and a rigorous selection process. Upworthy monetizes through sponsored content, aligning with brands that have a clear purpose, appealing to younger consumers.

What was the primary mission of Upworthy when it was founded?

• To provide financial news updates

• To develop a new social media app

• To encourage sharing of socially charged stories

• To create a platform for celebrity news

Which of the following is a key strategy used by Upworthy to attract visitors?

• Focusing on local news

• Publishing only political news

• Offering free subscriptions

• Using cliffhanger headlines

How does Upworthy ensure the quality of its content?

• By using automated content generation

• By hiring celebrity writers

• By having content creators review and select stories

• By selecting stories from a wide range of topics

What is a significant source of revenue for Upworthy?

• Selling merchandise

• Subscription fees

• Sponsored content

• Hosting live events

Why is it important for brands to connect with a sense of purpose according to the transcript?

• To align with consumer values, especially younger ones

• To attract older consumers

• To increase their product prices

• To reduce advertising costs