The Future Of Live Music Is Still Very Digital

The transcript discusses the shift to virtual concerts during the pandemic and their continued popularity. It highlights successful virtual events like Dua Lipa's Studio 2054 and BTS's Bang Bang Con, which attracted millions of viewers and significant revenue. The future of concerts is expected to be a hybrid model, combining live performances with virtual streams, offering new revenue streams and fan engagement opportunities. Companies like Mandolin are expanding global access to concerts, enhancing fan experiences with digital meet and greets and more.

What was one of the major changes in the concert industry in 2020?

• Decrease in artist performances

• More outdoor events

• Shift to virtual concerts

• Increased ticket prices

How many viewers did Dua Lipa's Studio 2054 attract?

• 7 million

• 1 million

• 3 million

• 5 million

What did a survey from Mandolin reveal about live stream attendees?

• They are not interested in concerts

• They will continue watching live streams

• They will stop watching live streams

• They prefer in-person concerts

What is the predicted future model for concerts?

• A hybrid of virtual and in-person concerts

• Only virtual concerts

• Concerts in small venues only

• Only in-person concerts

What unique experiences can live stream concerts offer fans?

• Discounted tickets

• Free merchandise

• Digital meet and greets

• Backstage passes