Tiffany CEO Seeks Clarity in the Diamond Supply Chain

The video discusses Tiffany's approach to diamond sourcing, emphasizing transparency and ethical practices. Tiffany's sources diamonds directly from mines in several countries and has invested heavily in vertically integrating its supply chain. The company is pioneering traceability by etching invisible serial numbers on diamonds, allowing customers to know their origin. CEO Alessandro Leolo highlights the importance of responsible sourcing and the challenges of working with external suppliers. Tiffany's avoids sourcing from countries with poor human rights records, even if they meet industry standards.

What is one of the main challenges in determining the origin of a diamond?

• The clarity of the diamond

• The weight of the diamond

• The cut of the diamond

• The color of the diamond

Which countries does Tiffany primarily source its diamonds from?

• Italy, France, and Germany

• USA, Mexico, and Australia

• South Africa, Namibia, Botswana, Russia, and Canada

• India, China, and Brazil

What percentage of Tiffany's diamonds are cut and polished in their own workshops?

• 80-90%

• 50-60%

• 30-40%

• 10-20%

What is a key reason for Tiffany's significant investment in its diamond supply chain?

• To expand into new markets

• To increase the number of diamonds sourced

• To ensure superlative quality and traceability

• To reduce the cost of diamonds

Why does Tiffany avoid sourcing diamonds from countries like Zimbabwe and Congo?

• Because of the lack of skilled labor

• Because of poor diamond quality

• Due to political and human rights issues

• Due to high transportation costs