WPP's Sorrell Says Agency Is Under Pressure to Cap Costs

The video discusses maintaining financial margins, focusing on staff investment, and managing headcount due to revenue pressures. It outlines four strategies: integrating offers, focusing on fast-growing markets, emphasizing digital growth, and linking data to improve efficiency and meet client demands.

What is the primary focus of the company to maintain its margins?

• Expanding into new markets

• Reducing marketing expenses

• Monitoring investments, especially in staff

• Increasing product prices

What percentage of the company's revenue is invested in staff?

• 75%

• 60%

• 30%

• 45%

How is the company managing its headcount in response to revenue pressures?

• Slightly reducing headcount

• Maintaining the same headcount

• Significantly reducing staff

• Hiring more staff

Which of the following is NOT one of the four strategic actions mentioned?

• Emphasizing digital growth

• Increasing traditional advertising

• Focusing on fast-growing markets

• Integrating offers more effectively

What percentage of the business is related to interlinking data?

• 25%

• 75%

• 50%

• 10%