VOICED : African fashion not just for Africa

Fashion Week Africa in Johannesburg highlights the growth of the African fashion market, with emerging designers from countries like Cameroon, Zimbabwe, Rwanda, and Mozambique. Designers face challenges in finding markets in London, leading to expansion in more cosmopolitan areas. African designs remain rooted in the continent, with less competition fostering innovation. Over the past decade, significant progress has been made, particularly in Zimbabwe, where designers are gaining recognition. Inspiration is drawn from tribal colors and modern styles, with aspirations to captivate the African continent before expanding to Europe.

Which countries are mentioned as emerging fashion markets in the first section?

• Nigeria, Ghana, Kenya, Tanzania

• South Africa, Egypt, Morocco, Algeria

• Cameroon, Zimbabwe, Rwanda, Mozambique

• Botswana, Namibia, Angola, Zambia

What challenge did designers face in London according to the first section?

• High competition

• Lack of market evolution

• Expensive marketing costs

• Limited design resources

Why is the designer excited about the African fashion scene in the second section?

• More competition

• Higher fashion standards

• New opportunities and less competition

• Better infrastructure

How has the Zimbabwean fashion scene changed over the past decade according to the third section?

• It has become more traditional

• It has grown significantly

• It has declined

• It has remained stagnant

What inspires the designer's work in the third section?

• European fashion trends

• Tribal colors and modern fluid styles

• Vintage fashion

• Minimalist designs