SYND 12/2/80 EGYPTIAN JEWISH TOURISTS

The video explores the concept of brand names, questioning whether a name qualifies as a brand.

What is the primary focus of a brand name?

• To list the features of a product

• To provide a technical specification

• To create a unique identity for a product

• To describe the product in detail

Which of the following is NOT a criterion for a name to be considered a brand name?

• It should be unique

• It should be descriptive of the product

• It must be easy to remember

• It must be legally protected

Why is it important for a brand name to be unique?

• To avoid confusion with other products

• To make it longer and more descriptive

• To ensure it is easy to pronounce

• To comply with international standards

What is a potential consequence of not having a legally protected brand name?

• Increased marketing costs

• Higher production costs

• Improved customer loyalty

• Loss of brand identity

What is the final takeaway about brand names from the video?

• They should be as descriptive as possible

• They are crucial for product differentiation

• They are only important for large companies

• They are optional for businesses