Pinterest President on New Search Ad Platform

The video discusses a new feature on Pinterest that allows small businesses to connect with consumers during the early stages of the buying process. This feature is compared to Facebook ads, highlighting Pinterest's unique advantage in targeting consumers who know what they want but not from whom. The discussion emphasizes the potential for small businesses to grow by reaching new customers on Pinterest, particularly in categories like home, beauty, style, and food. The video concludes with the potential revenue growth for Pinterest, driven by the increasing engagement of small and medium-sized businesses.

What is the main advantage for businesses using Pinterest's new feature?

• It provides detailed analytics on consumer behavior.

• It allows businesses to connect with consumers during the early buying process.

• It offers discounts on advertising costs.

• It guarantees a higher conversion rate than other platforms.

Why might Pinterest ads be more effective than Facebook ads?

• Pinterest users have a clear idea of what they want but not the brand.

• Pinterest has a larger user base than Facebook.

• Pinterest users are more likely to know the brand they want.

• Pinterest offers lower advertising costs.

What is a key reason small businesses should consider advertising on Pinterest?

• Pinterest allows small businesses to reach new customers who haven't heard of them.

• Pinterest offers free advertising for small businesses.

• Pinterest has a higher user engagement rate than other platforms.

• Pinterest users are typically looking for specific brands.

Which categories are mentioned as strong areas for Pinterest?

• Finance and investments

• Automobiles and travel

• Technology and gadgets

• Home, beauty, style, and food

What is the significance of small and medium-sized businesses for Pinterest's growth?

• They are the slowest growing segment.

• They are the largest segment by revenue.

• They are the fastest growing segment.

• They have the highest advertising budget.