Expedia's CEO Weighs In on the Travel Industry

Expedia's CEO Weighs In on the Travel Industry

Assessment

Interactive Video

Business, Other

University

Hard

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The video discusses the travel market's growth, highlighting a $1.4 trillion market with strong growth rates. It emphasizes the company's focus on technology and innovation to stay competitive against hotel chains and tech giants. The company invests heavily in technology and marketing, with a focus on acquisitions and loyalty programs to drive growth. Despite reduced margins due to aggressive investment, the company achieves revenue growth through scale and efficiency.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated size of the travel market mentioned in the video?

$14 trillion

$140 billion

$1.4 trillion

$1.4 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company differentiate itself from traditional hotel chains?

By offering free flights with bookings

By owning several hotel chains

By providing a wider range of hotel options

By offering exclusive hotel deals

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the annual investment in technology by the company?

$1 billion

$3 billion

$800 million

$500 million

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the growth rate of Trivago's audience mentioned in the video?

70%

90%

50%

30%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the company's investment strategy affected its profit margins?

Margins have decreased but revenue has grown

Margins have decreased and revenue has declined

Margins have increased significantly

Margins have remained the same