CLEAN: Mexican drinkers say cheers to micro-brewed beers

The video discusses the growing trend in Mexico where middle-class consumers are shifting from mass-produced light beers to niche brews offered by smaller local breweries. This change is driven by a desire for better-tasting and more interesting products. The market for these niche beers is expanding, with more microbreweries emerging. The sale of major industrial brewers to foreign companies has opened opportunities for local brewers to appeal to patriotic consumers who prefer local products. The growth of the middle class is also contributing to this trend, as they seek novel and diverse beer options.

What is the main reason middle-class drinkers in Condessa are opting for niche brews?

• They are more widely available.

• They are imported from other countries.

• They are cheaper than mass-produced beers.

• They offer a better taste and quality.

How many liters of beer does the Calavera Micro Brewery produce weekly?

• 1,500 liters

• 2,000 liters

• 2,500 liters

• 3,000 liters

What change has occurred in the number of breweries in Mexico over the past three years?

• The number has decreased significantly.

• The number has remained the same.

• The number has slightly increased.

• The number has increased significantly.

What impact have foreign acquisitions had on the Mexican beer market?

• They have made local beers more expensive.

• They have decreased the quality of local beers.

• They have opened opportunities for local microbreweries.

• They have reduced the number of local breweries.

Why are middle-class consumers turning to novel beer products?

• They are easier to find in stores.

• They are cheaper than traditional options.

• They are more widely advertised.

• They offer more interesting and unique flavors.