CLEAN : Brazils hair salons for curly hair a new

The video discusses the unique hair care trends in Rio de Janeiro, focusing on frizzy and wavy hair. It highlights the success of the Belly Senatorial salon chain, which has grown significantly over the years. The salon targets lower social classes in Brazil, whose purchasing power has increased due to economic growth and social programs. The video also emphasizes the salon's commitment to client satisfaction and the pride it instills in clients with natural curls. Despite economic progress, the video acknowledges ongoing income disparities in Brazil.

What is the specialty of the hair care services offered in Rio de Janeiro?

• Straight hair treatments

• Frizzy and wavy hair care

• Dry hair solutions

• Greasy hair products

What has contributed to the increased income among black or mixed-race populations in Brazil?

• International investments

• Social programs and economic growth

• Tourism industry

• Agricultural advancements

Why does the salon target the lowest social classes in Brazil?

• They have the highest purchasing power

• They represent the majority of the population

• They prefer luxury services

• They have the most diverse hair types

How does the salon differentiate itself from other hair salons?

• By offering the cheapest services

• By focusing on straight hair

• By using imported products

• By providing exceptional customer care

What is a sign of the strengthening purchasing power of the new middle class in Brazil?

• Higher investment in real estate

• More clients paying upfront

• Growth in luxury car sales

• Increased savings