What Is the Best American Luxury Brand and Do You Buy It?

What Is the Best American Luxury Brand and Do You Buy It?

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

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The video explores the concept of American luxury brands, focusing on Ralph Lauren, Apple, and Tiffany. It discusses the generational appeal and adaptability of Ralph Lauren, the paradox of Apple's widespread use despite its luxury status, and personal preferences for brands like Tiffany. The conversation highlights the subjective nature of luxury and the different market positions these brands hold.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which American brand is noted for its longevity and adaptability in the discussion?

Apple

Ralph Lauren

Tiffany

Joseph A. Bank

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the paradox mentioned about Apple as a luxury brand?

It is not profitable

It has limited product lines

It is widely used by the masses

It is a technology brand

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Apple positioned in the market according to the discussion?

As a fashion brand

As a budget brand

As a luxury brand

As a technology brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is mentioned in relation to thank you notes?

Joseph A. Bank

Tiffany

Apple

Ralph Lauren

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of suits does the speaker mention wearing?

Joseph A. Bank

Tiffany

Apple

Ralph Lauren