Ben & Jerry’s Maker Unilever Suffers as Consumers Jilt Mainstream Brands
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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main challenges Unilever is facing according to the first section?
Lack of innovation
High production costs
Regional performance issues
Excessive marketing expenses
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy has Nestle successfully implemented that Unilever is struggling with?
Expanding into new markets
Identifying and focusing on key categories
Reducing employee numbers
Increasing advertising budgets
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has Nestle managed its business portfolio effectively?
By acquiring more food businesses
By reducing product lines
By divesting non-core businesses
By increasing prices
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge for Unilever in the Indian market?
Preference for local products
Lack of distribution channels
Regulatory hurdles
High import taxes
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Unilever need to do to improve its market position in India?
Expand product range
Enhance marketing and sales efforts
Increase local production
Reduce product prices
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