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CBS Forms Special Committee to Evaluate Viacom Deal

CBS Forms Special Committee to Evaluate Viacom Deal

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the historical relationship and market performance of CBS and Viacom, highlighting the differences in their stock prices and revenue. It explores the challenges faced by both companies, such as retransmission consent and issues in the cable business. The potential merger between CBS and Viacom is speculated upon, with insights into Wall Street's perspective and the influence of key figures like Les Moonves and Shari Redstone.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial expectation when CBS and Viacom split?

CBS was expected to outperform Viacom.

Viacom was expected to outperform CBS.

Neither was expected to succeed.

Both were expected to perform equally.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason for CBS's higher market cap compared to Viacom?

More diverse business operations.

Higher retransmission consent revenue.

Stronger international presence.

Better management strategies.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is the basic cable business facing?

Technological advancements.

Increased competition.

Declining or stagnant performance.

Rapid growth.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is pushing for the CBS and Viacom merger?

Shari Redstone.

Bob Eiger.

David.

Les Moonves.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the attitude of Wall Street bankers towards the potential CBS and Viacom merger?

Indifferent.

Unaware.

Eager and interested.

Opposed.

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