VOICED: Winemakers toast harvest in Mexican desert

Mexican winemaking has historical roots dating back over 300 years, but only recently has it gained international recognition. The August Wine Harvest Festival plays a significant role in promoting wine culture in Mexico. Despite challenges like limited water supply and high taxes, local winemakers are focusing on the domestic market, with sales expected to double in five years. Enthusiasts are exploring new grape varieties, and while expansion is tough, the industry remains optimistic about its future.

What event has contributed to the growing popularity of Mexican wines?

• The Mexican Wine Appreciation Week

• The August Wine Harvest Festival

• The Baja California Wine Festival

• The International Wine Symposium

What is one of the main challenges faced by Mexican winemakers?

• Overproduction of wine

• Lack of skilled labor

• High government taxes

• Excessive rainfall

How do Mexican winemakers view the competition from Chilean and Argentinian wines?

• As a non-issue

• As an opportunity to learn

• As a minor inconvenience

• As a significant challenge

What trend is predicted for Mexican wine sales in the next five years?

• They will remain stable

• They will decrease

• They will double

• They will triple

What is the current focus of most Mexican winemakers?

• Expanding into the European market

• Focusing on the local Mexican market

• Entering the Asian market

• Competing in the North American market