Snap Misses Forecasts for New Users and Sales

Snap Misses Forecasts for New Users and Sales

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Snapchat's growth challenges, competition with Facebook, financial performance, and strategies to improve user engagement. It highlights the impact of Facebook's Instagram on Snapchat's user growth and the financial disappointment in Snapchat's first quarter post-IPO. The discussion also covers Snapchat's efforts to enhance user engagement and the credibility issues faced due to missed expectations.

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the year-over-year increase in Snapchat's daily active users for the fourth quarter?

48%

36%

30%

50%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is known for copying Snapchat's products, particularly Stories?

LinkedIn

Twitter

Pinterest

Instagram

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the stock-based compensation expense for Snapchat in the first quarter?

$4 billion

$3 billion

$2 billion

$1 billion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the average revenue per user for Snapchat in the first quarter of 2017?

90 cents

105 cents

95 cents

100 cents

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major concern for investors during Snapchat's IPO roadshow?

High user growth

Lack of detail

Strong financial performance

Innovative products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who controls the majority of votes in Snapchat?

Public shareholders

Institutional investors

Board of directors

Insiders

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge Snapchat faces against competitors like Facebook?

Deeper pockets and greater resources of competitors

Limited product offerings

Smaller user base

Lack of funding