Priceline Splashes Cash to Fend Off Airbnb

The video discusses a company's aggressive acquisition strategy and increased advertising efforts, which are reflected in its financial numbers. The focus is on the third quarter forecast, which fell short of expectations due to increased spending to counter competition from companies like Airbnb and Google. The video highlights the competitive landscape, with companies like Priceline and the hotel and airline industries trying to reclaim market share. The company has increased its advertising budget by 25% to address these challenges.

What is the primary reason for the company's increased advertising efforts?

• To boost employee morale

• To fend off competition

• To reduce operational costs

• To expand into new markets

Which competitor is mentioned as a significant threat in the short-term rental market?

• Expedia

• Booking.com

• TripAdvisor

• Airbnb

How is Google affecting the online travel market?

• By offering exclusive travel deals

• By launching a new travel app

• By providing price comparison tools

• By partnering with airlines

What strategy are hotels and airlines using to compete with online travel companies?

• Offering loyalty programs

• Increasing flight frequencies

• Reducing ticket prices

• Directing customers to their own websites

What percentage increase in advertising spending is mentioned in the transcript?

• 15%

• 25%

• 10%

• 20%