Disjunctive Model

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is understanding customer decision-making crucial in marketing?
To improve customer satisfaction
To enhance product quality
To positively impact the business's bottom line
To increase brand awareness
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the disjunctive model assert about consumer decision-making?
Consumers are influenced by advertising
Consumers require minimal satisfaction on key attributes
Consumers value brand reputation the most
Consumers prioritize price over quality
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the disjunctive model, what cannot compensate for poor performance on key attributes?
High price
Customer service
Secondary attributes
Brand loyalty
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does attribute importance vary according to the disjunctive model?
It is determined by market trends
It depends on the product price
It is the same for all customers
It varies from individual to individual
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should marketers focus on before considering other product attributes?
Reducing product cost
Improving customer service
Enhancing brand image
Performing well on important attributes
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