What is one of the key strengths of Gucci compared to Burberry?
Burberry's Way Forward Without Christopher Bailey

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Gucci is more focused and upscale.
Gucci has a broader target audience.
Gucci has more department store presence.
Gucci is more affordable.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a challenge for Burberry in joining a larger luxury portfolio?
Lack of interest from luxury groups.
High costs and limited availability of luxury brands.
Excessive competition in the luxury market.
Burberry's strong independent brand identity.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common strategy used by LVMH and Kering that Burberry might consider?
Expanding into fast fashion.
Reducing marketing expenses.
Adopting a portfolio approach.
Focusing on a single product line.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is Burberry trying to implement to improve its brand image?
Increasing department store presence.
Expanding into more markets.
Lowering prices to attract more customers.
Reducing clearance sales and becoming more exclusive.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which market is Burberry focusing on for improvement?
Japan and China
Australia
North America
Europe
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