MikMak CEO's Takeaways From Tech Earnings

The video discusses the roles of Google, Meta, and Amazon in the advertising ecosystem. It highlights Amazon's growth in advertising, driven by its purchase data, and the challenges faced by Google and Meta due to changes in digital advertising. Meta's recent user growth and its impact on advertising revenue are also explored. The video concludes with trends in social media advertising, noting shifts towards platforms like TikTok.

Which company is highlighted for its stronghold on search and its asset, YouTube?

• TikTok

• Google

• Amazon

• Meta

What was the surprising element in Amazon's earnings report?

• Decline in AWS

• Growth in advertising

• Increase in retail sales

• Expansion in cloud services

What challenge did Google and Meta face due to Apple's iOS14 changes?

• Loss of purchase data

• Increased competition from TikTok

• Decline in user engagement

• Disruption in direct response advertising

What model is used to measure the effectiveness of advertising dollars?

• Customer Lifetime Value (CLV)

• Cost Per Click (CPC)

• Media Mix Modeling

• Return on Investment (ROI)

Which platform is noted for a significant shift of advertising dollars from YouTube?

• TikTok

• Amazon

• Meta

• Pinterest