Why Customers Are Coming Back to McDonald's

The video discusses McDonald's recent performance, highlighting its sales recovery and increased customer counts. Factors contributing to this success include improved food quality, strategic pricing, and value offerings like $1 drinks. The video also touches on McDonald's competition with healthier options like Panera and Chipotle, and how leadership under Steve Easterbrook has driven a successful turnaround by focusing on value and quality improvements.

What has been a significant factor in McDonald's recent sales recovery?

• Introduction of new menu items

• Higher menu prices and increased customer traffic

• Partnerships with other fast-food chains

• Expansion into new markets

How has McDonald's attracted more customers recently?

• Through celebrity endorsements

• By reducing operating hours

• By offering free meals

• With better food quality and value deals

What was a common perception about McDonald's two years ago?

• It was leading the fast-food industry

• It was losing customers to healthier options

• It was the most innovative fast-food chain

• It was expanding rapidly in Europe

Who is credited with leading McDonald's turnaround since 2015?

• James Skinner

• Steve Easterbrook

• Ronald McDonald

• Ray Kroc

What change did McDonald's make to its chicken products?

• Increased portion sizes

• Added more spices

• Removed antibiotics

• Introduced a new dipping sauce