'Force Friday' Heralds Beginning of 'Last Jedi' Toy Blitz

The video discusses the introduction of new mobile apps and technology-focused toys, including augmented reality features like lightsabers and hologram chess. It highlights the excitement around new Star Wars characters and compares the technology to Pokémon Go. The video also addresses Disney's marketing challenges, particularly the timing of toy releases before movie launches, and the struggle to balance revealing new characters while maintaining interest.

What new technology is being used in the latest Star Wars toys?

• Augmented reality

• Artificial intelligence

• Blockchain

• Virtual reality

Which new character is introduced as a cute, penguin-like creature?

• Ewoks

• Porgs

• Wookiees

• Jawas

What is a major challenge Disney faces with their Star Wars merchandise?

• Maintaining excitement after previous successes

• Limited distribution channels

• High production costs

• Tough competition from other brands

Why do toy companies release merchandise before a movie's release?

• To avoid production delays

• To build anticipation and excitement

• To clear old stock

• To test market reactions

What issue did Disney face with Rey merchandise in 2015?

• Poor quality

• Insufficient supply

• Overproduction

• Lack of demand