Coach Ramping up E-Commerce in China

The video discusses the impact of COVID-19 on sales, highlighting a strong performance in Q2 despite restrictions. It emphasizes the growth of digital interaction and e-commerce, particularly in China, and outlines plans for store expansion in response to the growing middle class. The video also covers digital strategy, including partnerships with new platforms like TikTok, and addresses potential tariff impacts while focusing on controllable business strengths.

How did the company perform in China despite COVID-19 restrictions?

• Sales decreased by 30%

• Sales increased by more than 30%

• Sales remained the same

• Sales were not affected

What is a key factor driving the company's expansion plans in China?

• Decline in digital sales

• Reduction in tariffs

• Emergence of the middle class

• Decrease in population

Which cities are being targeted for expansion due to the growing middle class?

• All cities equally

• Tier three and four cities

• Tier two cities

• Tier one cities

What is the company's approach to digital and e-commerce strategy?

• Being one of the first to try new platforms

• Avoiding new platforms

• Focusing only on physical stores

• Reducing digital presence

How does the company plan to handle potential changes in tariffs?

• By ignoring tariff changes

• By relocating operations

• By focusing on controllable factors

• By projecting future scenarios