Farfetch CEO Sees Role for AI in E-Commerce

The video discusses Amazon's Prime Day and its untapped luxury market, highlighting Farfetch's role in the global luxury fashion industry. Farfetch's founder, Jose Nevis, explains the company's use of AI and data to enhance e-commerce, focusing on targeted marketing and personalized user experiences. The discussion also covers Farfetch's digital marketing strategies across various global platforms and the growing importance of PR and communications in digital positioning.

Which area has Amazon not yet dominated, according to the transcript?

• Technology

• Luxury

• Books

• E-commerce

What is a key advantage for Farfetch in the future of e-commerce?

• Lower prices

• More physical stores

• Personalized user experience

• Faster shipping

What is the primary focus of Farfetch's digital marketing efforts?

• Print media

• Billboards

• Television ads

• Digital marketing across various platforms

Which social media platforms are mentioned as part of Farfetch's marketing strategy?

• Facebook and Instagram

• Pinterest and Tumblr

• LinkedIn and Twitter

• Snapchat and TikTok

What traditional marketing method is seeing a resurgence in digital companies?

• Direct mail

• Radio advertising

• PR and communications

• Telemarketing