CLEAN : Lego chooses London for new regional hub as toymaker expands

The video discusses the company's past operational challenges, emphasizing the need for better focus and operational discipline. It highlights the importance of product innovation and fulfilling retailer demands. The speaker explains the choice of London for international expansion due to its diverse workforce and infrastructure. The video concludes with an analogy comparing the legal group's work to the experience of playing football, emphasizing the unique satisfaction derived from direct involvement.

What was one of the main issues the company faced initially?

• Too much focus on a single area

• Insufficient workforce

• Lack of product innovation

• Overexpansion into too many areas

What was a key factor in choosing London as a strategic location?

• Favorable weather conditions

• Multinational workforce and infrastructure

• Proximity to manufacturing plants

• Low cost of living

Why is London considered advantageous for career development in management?

• It is the financial capital of the world

• It has a large number of sports facilities

• It offers more opportunities for both men and women

• It has a high number of legal firms

How does the speaker compare legal work to playing football?

• Both require teamwork and strategy

• Both are popular activities in London

• Both are seen as fundamental and gratifying experiences

• Both involve a lot of physical activity

What is the company's goal regarding management diversity?

• To focus solely on legal expertise

• To increase the number of women in management

• To have equal representation of all nationalities

• To have more men in management