Can Google's Pixel Steal Smartphone Market Share?

The video discusses the impact of Samsung's recall on its brand loyalty, revealing that 20% of existing customers might reconsider buying Samsung products, while over 50% of non-customers are deterred. Despite the recall, many Samsung users are reluctant to return their devices. The video also explores the potential market opportunity for Google's Pixel phones, which face privacy concerns and low awareness. Meanwhile, Apple's iOS continues to gain market share, with a significant portion of its user base planning upgrades.

What percentage of existing Samsung customers surveyed indicated a negative impact on their brand perception due to the recall?

• 40%

• 30%

• 20%

• 10%

What is a major concern for Samsung regarding the Note 7 recall?

• Lack of customer interest in new models

• Inability to identify the cause of the issue

• High production costs

• Competition from other brands

What is a significant challenge for Google with the launch of the Pixel phones?

• High production costs

• Negative reviews

• Lack of brand recognition

• Limited distribution channels

What is the estimated market opportunity for Google with the Pixel phones?

• 11-12%

• 7-8%

• 5-6%

• 9-10%

What percentage of Apple's existing US customer base intends to upgrade in the next six months?

• 35%

• 50%

• 25%

• 44%